Website To Dos
March 20, 2020
These are unprecedented times in the United States and Globally. It seems we are all running blind. Our leaders are doing the best they can with the information they are presented with and our analysts are revising results on an hourly basis. Businesses are closed with the exception of ‘essential’ business, and you are likely wondering what to do next, with yourself, your family, your business, and your life.
Below are a list of items you should check off your list with regards to your website and communicating with your customers during the Coronavirus pandemic:
- Consider adding a sitewide message either at the top of your website with a bright background color that grabs the attention of your website visitors. The message should be short, concise and informational regarding the operation of your business.
- Send an email blast to your customers using your email marketing platform, explaining the current status of your business operations. Be sure to include precautions that you are taking to ensure the safetly of your staff and your customers.
- If you are an e-commerce site with a storefront and are able to remain open or if you are re-opening in the near future, consider offering curbside delivery or local delivery options. Perhaps you can temporarily offer a discounted rate for local delivery? Be sure to communicate this information to your customers on your home page as well as in an email blast.
- If you are a service provider and are able to provide your services via telecommunications (teletherapy, telemedicine, client portals, etc.), Be sure to implement the telecommunications method/medium that best suits your needs and communicate the new service options to your customers via a popup window on your website as well as via email marketing.
- If you are an ecommerce site without a storefront, you should ensure your customers that your creations, packaging and shipping, are all done within a clean and safe environment.
- Add a COVID-19 policy to the footer of your website.
- Continue to send updates to your customers on a weekly basis, as well as update your website messaging.
There are many other steps you could take that could assist you in getting your business back up and running more expediently as well. For example, we have one client, whose hundreds of members businesses are closed and with each day that passes, their business and employees are suffering. They implemented a tool that allows each of their members to send a letter to the Governor requesting that the restaurants, bars and casinos reopen sooner than later. This is just one example of a simple solution that can help your business stay in business.
WebDevLite would be happy to assist you with implementing any or all COVID-19 website solutions. Contact us if you would like to learn more.
And please stay safe, healthy and optimistic!